Friday, 30 July 2010

History

Rohmir - Luxury ready-to-wear brand from Monaco.

Drawing on her vast experience of fashion, her savoir-vivre and full training, Olga roh has founded ROHMIR and designs since 2007 her luxury ready-to-wear collections for women. Her cultural background and imagination are the inspiration for the style and spririt of ROHMIR's collections, offering women a new wardrobe in which luxury, elegance, gl amour and intellectuality resign supreme.
Olga ROH, who hails from the Russian nobility, manages ROHMIR from Monaco with showrooms or establishments in Paris, Zurich and london, ROHMIR brings these cultures togerther, blending italian Sensuality with Parisian chich, Monaco's sense of luxury with Slavic refinement.
this is how olga roh enhances her style and gets her inspiration, combining the most striking elments of European fashion, Style and culture with Italian attitude and Parisian savoir-faire.



ROHMIR's woman is contemporary, strong and independent, She is the "Garconne" of our times, She works, travels and lives life to the full. Yet she is always feminine and seductive, sexy but never vulgar;she's a femme fatale and glamorous, a woman with desires, a woman desired. She is therfore extremely attentive to her appearance, hwatver the occasion. Chic and always fashionable, she epitomizes femininity.
ROHMIR's woman subjugates and user fashion. She toys with hemlines and does not submit to ephemera, ROHMIR's woman seduces but makes no promises; she is the centre of attention but does not flaunt herself.
The era of pure consumerism has been and gone: today, fashion creates values and principles. ROHMIR satisfies this intellectual conception of fashion. Purely luxurious, ROHMIR capyures, portrays, conveys and brings out the values and style inherent in beatuty and in chic.
With ROHMIR, woman is reborn and reveals her true herself: strong and feminine, modern and elegant. Unfettered by old-line fashion, her beauty is sublime.



The modern-day Garconne's world is the inspiration for ROHMIR collections, and reveals fashion's intellectual side. ROHMIR's creations are highly elaborate. The collections use the finest fabrics (silk, cashmere, fur) and are made by nimble fingers at leading Parisian workshops. The tailoring is designed to be as feminine and as perfect as possible. The collections fraw inspiration from past and present fashion as well as future trends. They are enriched by art and by different cultures. A truly Europen label, ROHMIR embraces each country's best: French chic and elegance, and the femininity and sensuality of italian style.
Nevertheless, ROHMIR's signature remains clear-cut and distinctive: outstanding backless garments, plunging necklines, woven effects, antique embroidery, bold chains and pleats are strong component of our identity.
Cocktail dresses for evening, suits and coats for daywear or jeans and tops to relax in, every item in ROHMIR's collection embellishes and glorifies women, whatever the occasion.
Our collection is inspired by French 1920s and 1930s fashion. This was the culturally rich "Golden Twenties" era and was alos a liberating time for women. The publication in 1922 of victor Margueritte's novel, "La Garconne" ("The Tomboy"), which caused a scandal at the time, is emblematic of this renaissance. This was when woman winged her way towards freedom, to become what she is today.
So ROHMIR has created a collection for the "garconne" of today: liberated but feminine and glamorous once more. The collection's tulip dresses, low waistlines, pleating, embroidery and so many details are reminscent of this extraordinarv era.

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